Disney Junior Appisodes

Some exciting news from Disney Junior!  There are now Interactive Apps for the iPad, iPhone and the iPod touch ! 

An expansion of the groundbreaking “Disney Junior Appisodes” app for iPad, iPhone and iPod Touch was
announced today following the success of the multi-award winning “Mickey
Mouse Clubhouse Road Rally Appisode,” the first TV “appisode” app for kids that combines viewing and interaction with the TV
characters and stories they love. It can be found now in the App Store
at: www.appstore.com/disneyjuniorappisodes
 Developed by Disney/ABC Television Group’s Digital Media
team, the new app offers true interactive viewing, allowing fans 2-7 to touch,
tap, swipe, tilt, shake and talk their way through various fun-filled
activities embedded into episodes of some of their favorite Disney Junior
shows. The all-new “Mickey Mouse Clubhouse – Mickey and Donald Have a Farm
Appisode” and the
“Jake and the Never Land Pirates Appisode,” which features “Hide
the Hideout” and “Captain Hook’s Hooks,” are available for
$4.99.  A free download of the original “Mickey
Mouse Clubhouse Road Rally Appisode” is included. In the coming months,
popular episodes of top rated shows “Doc Mc Stuffins,” “Sofia
the First” and more “Jake and the Never Land Pirates” will also
be available for download as appisodes.
With the launch of “Mickey
Mouse Clubhouse Road Rally Appisode” last year, Disney Junior
introduced an innovative new way for kids to enjoy their favorite
shows. Well received by both fans and the industry, the app topped iTunes
charts for weeks – making it to #1 on the Overall Free list – and won the 2012
Mobile Excellence Award for Best Content Extension Made for Mobile, as well as
the iKids award for Best Web/App
Series.
“The
Mickey Mouse Clubhouse appisode has been successful because it’s a natural
extension of what kids are already doing in their daily lives,” said Lauren DeVillier, vice president of
digital media for Disney Channels Worldwide. “Over 70% of households with kids have
app-enabled devices in their homes. Touching, tapping and swiping are second nature to
them. We are allowing kids to move the narrative of their favorite show
forward by interacting
with the characters, giving
them the opportunity to take an active role in the story. Being able to do that
with one of their favorite TV shows is really exciting for them. And from a
content perspective, it gives our shows a whole new life on another platform.”    
Over the past several years, the Disney/ABC Television Group has
consistently launched innovative apps for iPad, iPhone and iPod touch. Other
notable DATG apps include WATCH Disney Channel, WATCH Disney Junior and WATCH
Disney XD, all of which enable authenticated customers to access live streaming
of linear channel feeds, as well as on demand episodes of popular shows, the
ABC Family Player app, which also makes full ad supported episodes available,
the ABC News app for iPad, and the Emmy Award-winning official Oscars app,
which provided unique backstage viewing experiences for the 83rd, 84th,
and 85th Academy Awards.

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